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One daytheyre full of enthusiasm and seem ready to write you a check onthe spot the next they wont return your phone calls. I hope that as startupsget cheaper and the number of investors increases, raising moneywill become, if not easy, at least straightforward. So im tellingyou in advance raising money is hard.

So traffic became the thingto get at yahoo. If that werent bad enough, these wildly fluctuating nodes are alllinked together. Investors evaluate startups the way customers evaluate products,not the way bosses evaluate employees.

But they also influence one another indirectly when a lot of investors are interested inyou, it increases your confidence in a way that makes you much moreattractive to investors. Bootstrapping may get easier, because starting a company is gettingcheaper. But if you do, either (a)drive the process yourself, including supplying the the most dangerous thing about investors is their indecisiveness.

But the second biggestcause of death is probably the difficulty of raising money. And for many types of startup, that delay couldbe fatal. It shows youvethought about making money, instead of just working on amusingtechnical problems it shows you have the discipline to keep yourexpenses low but above all, it means you dont need them.

Raising money always takes longer than you expect. All investors, includingus, are by ordinary standards incompetent. The value of a potential investoris a combination of how good it would be if they said yes, and howlikely they are to say it.

How likely are they to offer you a term sheet?what do they have to be convinced of first? You shouldnt necessarilyalways be asking these questions outrightthat could get annoyingbut you should always be collecting data about them. If youresam altman, you dont have to be profitable to convey to investorsthat youll succeed with or without them. Which caused yet more revenue growth for yahoo, andfurther convinced investors the internet was worth investing in. If there was ever a time whenyahoo was a google-style talent magnet, it was over by the time igot there in 1998. The reason raising money destroys so many startups morale is notsimply that its hard, but that its so much harder than theyexpected.


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What Happened to Yahoo
August 2010 When I went to work for Yahoo after they bought our startup in 1998, it felt like the center of the world. It was supposed to be the next big thing.
Buy Good Essay Describing At yc we use the phrase ramen profitableto describe the situation where youre making just enough to payyour living expenses. Im not sure even larry and sergey did then. Merchants bid a percentage ofsales for traffic, but the results were sorted not by the bid butby the bid times the average amount a user would buy, And worsestill. Or, try our keyword search or browse the, The first time i visited google. One daytheyre full of enthusiasm and seem ready to write you a check onthe spot the next they wont return your phone calls. Its a bit like anaerobic respirationnot the optimum solution for the long term, but it can save youfrom an immediate threat. Despite the actual meaning of the wordportal, what they meant by it was a site where users would findwhat they wanted on the site itself, instead of just passing throughon their way to other destinations, as they did at a search engine. Its very flattering wheneminent investors seem interested in funding you.
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    The first time i visited google, they had about 500 people, thesame number yahoo had when i went to work there. Focus on the onesthat are most likely to say yes. Netscape would turn out to be microsoftslast victim? It would have been a clever move to pretend to be a media companyto throw microsoft off their scent. But in the same position id give the same adviceagain. So while youre talking to investors, constantly look for signs ofwhere you stand.

    If you get through severalobstacles and they keep raising new ones, assume that ultimatelytheyre going to flake. There will be a tendency, as a deal progresses, to start to believeit will happen, and then to depend on it happening. If circumstances had been different, the people running yahoo mighthave realized sooner how important search was. But they had themost opaque obstacle in the world between them and the truth money. The cubicles were full of programmers writing code, productmanagers thinking about feature lists and ship dates, support people(yes, there were actually support people) telling users to restarttheir browsers, and so on, just like a software company.

    Userstrain the search you can start out finding matches based on meretextual similarity, and as users buy more stuff the search resultsget better and better. Not those guys are really smart orthose guys are working on a great idea. Whatever youmake, you have to sell a certain amount to break even. You may even want to do a rollingclose, where the round has no predetermined size, but instead yousell stock to investors one at a time as they say yes. Icant think of an instance where a company has sunk into technicalmediocrity and recovered. In fact, its just as well to make the roundsmall initially, then expand as needed, rather than trying to raisea large round and risk losing the investors you already have if youcant raise the full amount. Rejections from investors are like designflaws inevitable, but much less costly if you discover them early. Yc startups, whove already made it over acertain threshold. Thats why peopleproposing to destroy it use phrases like adult supervision. But also because, as i mentioned, the biggest factorin investors opinion of you is other investors opinion of you.

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    I didnt realize the answer till later, after i went to work atyahoo. One obvious result of this practice was that when yahoo built things,they often werent very good. In the software business,you cant afford not to have a hacker-centric culture. I was showing himtechnology that extracted the maximum value from search traffic,and he didnt care? I couldnt tell whether i was explaining itbadly, or he was just very poker faced. Its that startups will underestimatethe difficulty of raising moneythat theyll cruise through allthe initial steps, but when they turn to raising money theyll findit surprisingly hard, get demoralized, and give up.

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    But although for most startups raising money will be the lesserevil, its still a pretty big evilso big that it can easily killyou. Though novice investors seem unthreatening they can be the mostdangerous sort, because theyre so nervous. Theres not much we can learn from yahoos first fatal flaw. Bootstrapping sounds great in principle, but this apparently verdantterritory is one from which few startups emerge alive. Angels are better at appreciating novel ideas, because mostwere founders themselves.

    A couple million wouldlet them really blow this thing out. The message (and not just themessage, but the fact) should be were going to succeed no matterwhat. One daytheyre full of enthusiasm and seem ready to write you a check onthe spot the next they wont return your phone calls Buy Good Essay Describing Buy now

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    Often the other party doesnt really thinkabout what they want till the last moment. How likely are they to offer you a term sheet?what do they have to be convinced of first? You shouldnt necessarilyalways be asking these questions outrightthat could get annoyingbut you should always be collecting data about them. Thiswas why they were trying to get people to start calling them portalsinstead of search engines. If you let the difficulty of raising moneydestroy your morale, it will become a self-fulfilling prophecy. But the second biggestcause of death is probably the difficulty of raising money.

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    Thats a problem for vcs, most of whom are not particularlyimaginative. Fit meetings with investorsinto the spare moments in your development schedule, rather thandoing development in the spare moments between meetings withinvestors. Not merely in the obvious sense that if you fail to raisemoney you might have to shut the company down, but because the to survive it you need a set of techniques mostlyorthogonal to the ones used in convincing investors, just as mountainclimbers need to know survival techniques that are mostly orthogonalto those used in physically getting up and down mountains. If they think yourstartup is lame, arent they probably right? Maybe, maybe not. It was supposed to be thenext big thing Buy Online Buy Good Essay Describing

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    Userstrain the search you can start out finding matches based on meretextual similarity, and as users buy more stuff the search resultsget better and better. Buti dont think you should just tell them a number. Google presumably wouldnt have expended any efforton enterprise search. Theyd been thrown off balance from the start by theirambivalence about being a technology company. The first time i visited google, they had about 500 people, thesame number yahoo had when i went to work there.

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    The reason raising money destroys so many startups morale is notsimply that its hard, but that its so much harder than theyexpected. But unfortunately yahoo actuallytried to be one, sort of. They do seem to expect an answer to the second. One daytheyre full of enthusiasm and seem ready to write you a check onthe spot the next they wont return your phone calls. And when were talkingabout startups we think are likely to succeed, what we find ourselvessaying is things like oh, those guys can take care of themselves.

    Yahoo watched them crush the firsthot internet company, netscape. It wouldnt havebeen a natural fit for, say, google, but if your company was makingsoftware for building web sites, you could degrade fairly gracefullyinto consulting by building sites for clients with it Buy Good Essay Describing For Sale

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    Though most vcs are suits at heart,the most successful ones tend not to be. The reason they likeit when you dont need them is not simply that they like what theycant have, but because that quality is what makes founders succeed. What does astartup do now, in the imperfect world we currently inhabit? Themost important thing is not to let fundraising get you down. Peoplewhove spent most of their lives in schools or big companies maynot have been exposed to that. Probably the most impressive commitment ive heard to having ahacker-centric culture came from mark zuckerberg, when he spoke atstartup school in 2007.

    He got away with it because no one else realized itwas a good idea. Yahoos sales force had evolved to exploit this source of revenue For Sale Buy Good Essay Describing

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    They were alreadyvery visible when i got there in 1998. Not merely in the obvious sense that if you fail to raisemoney you might have to shut the company down, but because the to survive it you need a set of techniques mostlyorthogonal to the ones used in convincing investors, just as mountainclimbers need to know survival techniques that are mostly orthogonalto those used in physically getting up and down mountains. So when you get a rejection, use the data thats in it, and not whatsnot. If you get through severalobstacles and they keep raising new ones, assume that ultimatelytheyre going to flake. I know from my own experience how much fasterinvestors could decide, because weve brought our own time down to20 minutes (5 minutes of reading an application plus a 10 minuteinterview plus 5 minutes of discussion) Sale Buy Good Essay Describing

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